As a helicopter operator, why should you be aware of this new traveler behavior?
This market segment offers great opportunity for a 3-day helicopter trips, with highly profitable travelers who are taking longer trips, with more varied travel itineraries, and are likely to spend more. 63% of business trips turn into bleisure travels, and many trips (80%) last four or more days.
Bleisure travelers are frequent business travelers who work in a variety of industries. Their business trips tend to last two or three nights. Business trips taking place during company conferences or at convention centers are more likely to turn into bleisure trips, rather than meeting clients or team members abroad. Business trips lasting 3 days or more are 30% more likely to add a leisure element.
Bleisure trips are a good opportunity to save on travel expenses, especially for those who don’t take many vacations.
Those who consider the destination they travel to are more likely to look for cities with great sightseeing locations.
Having a short “Path to Booking” (1-4 weeks) also helps: this explains why Helicopter Trip always offers 3-day packages with all of its helicopter operators. There’s a good opportunity for us to generate a large volume if we can anticipate and address the needs of business travelers.
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